April 1, 2008
The inside of my lululemon bag
A good friend of mine,works for Lululemon- a very trendy yoga year company.
When the company was designing the prints for their spring/summer collection they looked to their employees for inspiration. Once the inspiration had been found they decided to go ahead a launch a line inspired by the Victorian's obsession with boldly colored prints, using the colors- black and white, burgundy and white, burgundy and black, and dark blue and white. They released a statement to their employees explaining why they had chose this as their inspiration.

They were "giving a more classical feel to yoga wear. We are trying to inspire people to live more simply, perhaps as they did in the times these prints were first popular."

Perhaps thinking that the Victorians could have used yoga and a healthy lifestyle.. Who knows, but in either case it's a big success and a print that can be seen on lululemon wearers everywhere and o course hidden inside my gym bag.

Posted by Sarah
posted at 9:56 AM -
Post a Comment

The Blog:

Created by five SFU students for Dr. Stephen Ogden's English 206 class, this blog is, simply put, just for show. We are interested in the idea of "Victorian Cool," or more specifically how Victorian aesthetics are experiencing a resurgence in popularity. The posts in this blog are materialism at its finest; fashion, architecture, jewelry, furniture, and whatever else catches our eye. Why has this brand of Victorianism re-entered mass culture? Read the blog and find out!

The Contributors:


Latest Posts